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Published On

Jan 3rd, 2023



Fine Jewelry Trends in 2023 & What Consumers Think of Them from Oui

As times change, so do the trends and technologies of the diamond jewelry space. One of the biggest shifts we’ve witnessed? Shoppers’ thoughts about lab-grown diamond jewelry.

Last year, our curiosity got the best of us. Itching to learn exactly how consumers’ personal values, along with their knowledge of lab-created diamonds in general, influenced their shopping habits, we reached out to hundreds of Jean Dousset email subscribers who volunteered to share their valuable thoughts. (We’ll refrain from divulging our findings here — but the results were definitely juicy. See for yourself!)

Fast forward to today: As part of our ongoing efforts to stay ahead of the always-evolving industry curve, our team has been as inquisitive as ever in 2022. This time around, we surveyed over 200 random Jean Dousset email subscribers residing in the United States and covered all the bases — digging into their shopping preferences, social media usage, and beliefs regarding both lab-grown and natural diamonds. Before we hop in, here’s a quick demographics breakdown:

Survey Respondents by Gender & Age

• 79% of participants identified as female.

• Our respondents were diverse in age: 34% were 25-34, followed by 35-44 (32%) and the 55+ age group (18%). About 13% of participants were 45-54, and only 3.7% of them belong to the 18-24 cohort.

• The vast majority of participants were in a romantic relationship, either dating (27%), married (35%), or planning to tie the knot soon (19% said they were engaged). 15% of respondents said they were single… for now, at least. 

• Lastly, our respondents were also diverse in income. The vast majority of participants (62%) reported their annual household income to be between $100K and $300K. Roughly 21% make $400k+, and only 15% made under $100k.

Household Income & Relationship Status

What do engagement ring purchasers value most in their shopping experience?

Some of our findings rang familiar — for instance, quality, craftsmanship, style, appearance, value, and customer service continue to be top-of-mind characteristics for luxury jewelry consumers.

Why do consumers buy luxury products in 2022?

Interested in uncovering the major purchase drivers for engagement ring shoppers right now, we also asked respondents why they buy luxury products. Their reasoning? Above all, they value high quality (88%) and design/aesthetics (80%). Here’s the full story: 

Why Do Consumer Purchase Luxury Products?

How much do customers spend on fine jewelry every year? 

With that said, most shoppers keep to a budget — even if they are in the market for luxury products. When asked, “How much do you spend annually on fine jewelry (i.e. jewelry priced at $500+)?” many participants (about 41%) said they spend up to $1,000. Another 45% said they spend between $1,000 and $5,000. 

How Much Do Consumers Spend Annually on Fine Jewelry?

How popular are lab diamonds among engagement ring purchasers?

But not everything about shoppers’ behaviors remains predictable. Our 2021 poll revealed that only 36% of shoppers would say “yes” to purchasing a lab-grown diamond engagement ring, while this year’s data demonstrates that a whopping 75% of shoppers would opt for lab-grown jewelry. Talk about a changing tide. 

Lab Jewelry Findings from Oui by Jean Dousset

Do customers know lab diamonds are an alternative to natural diamonds? 

At Jean Dousset, we love to hear how open-minded consumers are becoming, considering that lab diamonds are widely regarded as a more budget- and planet-friendly option — not to mention we genuinely believe lab diamonds are the future. They are just as “real” as earth-mined (natural) diamonds, after all. Yet, when it comes to lab diamonds, there still seems to be a knowledge gap in the consumer space.

Case in point: 40% of this year’s survey participants who already own a natural diamond engagement ring reported that they didn’t even know lab diamonds (which are chemically and optically identical to their natural counterparts) were an alternative to earth-mined diamonds.

Are purchasers open to talking about their lab diamond engagement rings?

From a marketing standpoint, one approach to closing the lab diamond knowledge gap is by gaining insight into how open (or closed) shoppers are to disclosing whether their diamond is lab-grown or earth-mined.

Even though stigmatizing misinformation surrounding lab-created diamonds endures — thus preventing purchasers from speaking truthfully about their lab diamond jewelry — the Jean Dousset team was happy to hear most shoppers are totally open to affirming their beautiful lab diamonds. When asked the question, “When speaking to people other than your spouse, would you share that your engagement ring is lab grown?” 64% of respondents said “yes” and only 36% said “no.”

Still, despite such honesty, most respondents (62%) said they don’t personally know anyone who’s purchased a lab-grown diamond engagement ring. Keep in mind that many people probably know someone who’s purchased a lab diamond ring, but simply don’t realize it, as 36% of shoppers said they keep their lab diamonds a secret. 

Where are engagement ring purchasers shopping?

As consumer opinions are constantly evolving, so are the places they shop. Gone are the days of exclusively perusing fine jewelry in brick-and-mortar showrooms — nearly 68% of respondents said they prefer purchasing fine jewelry both online and in person, while 12% said they actually prefer shopping online. About 20% still prefer doing things the old-fashioned way (aka in person).

Beyond showrooms themselves, engagement ring purchasers can be reached at every corner of the digital space — from social media to TV. Here’s a breakdown of where shoppers hang out online:

Shopping Habits Survey Findings from Oui

The verdict? Well, when compared to last year’s survey results, it’s crystal-clear that overall awareness of lab-grown engagement rings in the consumer space has surged, mostly thanks to major improvements in the market penetration of lab diamonds.

However, awareness is still one of the biggest barriers to shoppers pursuing a lab-grown diamond engagement ring;  for instance, many survey respondents who already purchased engagement rings in the past admitted they didn’t even know lab diamonds were an option. With that said, there’s a huge market appetite for lab diamonds, not only in the engagement ring space but in the fine jewelry space at large. So we can’t wait to see where the future of diamonds takes us.

If you don’t know your size, no need to worry! We’ll help you find your flawless fit with our ring sizer that we will ship directly to you. If you do not see your size available please contact us so we can personally assist you.

 

Order your own ring sizer.

Stay tuned for new designs, diamond cuts & more!

Not every statement is meant for all to see. Our personal sentiments make the most beautiful rings even more special.

 

Exclusive to Jean Dousset designs, the Signature Stone® is a secret “hidden stone” placed under the center stone, visible only to those you choose to share it with.

 

You can select from a variety of diamonds and gemstones in different colors to see how they would look in your ring.

 

Choose a precious metal that best suits you. At Oui we use Platinum and 18K Gold; which contains the highest quality, purest form of gold without compromising the durability. With a variety of colors and metal types, there’s a fit for everyone’s style and personality.

 

If you would like a two-tone precious metal combination for your engagement ring please reach out to our customer service team for assistance. Two-tone combinations include 18k white gold prongs and an 18k rose gold or 18k yellow gold band. Some clients prefer 18k white gold prongs to blend better with the color of the diamond center stone.

 

18K Rose Gold
If you have a passion for pink, rose gold is a perfect match for your ring that will blush on its own.

 

18K White Gold
For those looking for a vintage white, our white gold is rhodium plated* to give extra whiteness and scratch protection. Over time the tone of white gold will soften.

 

18K Yellow Gold
Yellow gold is an ideal fit for those looking for a warmer tone.

 

Platinum
For a heavier metal with a white appearance, platinum could be the metal for you. It is also hypoallergenic.

 

*Rhodium is a liquid plating applied as a final finishing to all of our 18K White Gold and Platinum jewelry. It adds extra brightness + whiteness as well as scratch protection and is also hypoallergenic.

Add a personal sentiment to remember forever with a complimentary engraving on your new Oui by Jean Dousset ring. Choose up to 20 characters that mean something special so you can cherish them forever.

 

Please note that any piece of jewelry (bands, rings or engagement rings) that is custom engraved is not eligible for return. Please view our FAQ to learn more about our return policy.

Example of Personal Engraving on Wedding Band Example of a personal engraving

 

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Carat weight represents the weight of your diamond center stone. Visit our blog post to learn more about the 4Cs of diamonds.

 

We have strict criteria for diamond selection. Every lab grown diamond center stone we source for our Oui engagement rings is hand-selected and GIA graded. 

 

Learn more about our lab diamonds.

Oui by Jean Dousset Lab Grown Diamonds Carat Weights

 

Our mission at Oui is to merge outstanding craftsmanship with ideas that put you first—so our pricing reflects an inclusive cost for both a lab grown diamond and its ring setting to simplify your experience.

GIA’s color-grading scale for diamonds is the industry standard. The scale begins with the letter D, representing colorless, and continues with increasing presence of color to the letter Z.  Visit our blog post to learn more about the 4Cs of diamonds.

 

Our lab grown diamond center stones are exclusively colorless to nearly colorless (D-H color on GIA's color-grading scale).

 

Learn more about our lab diamonds.

 

The cut of a diamond is what delivers its light and brilliance. The GIA evaluates a diamond's brightness, fire, scintillation, weight ratio, durability, polish, and symmetry to arrive at a diamond's cut grade. Visit our blog post to learn more about the 4Cs of diamonds.

 

Our lab grown diamonds are 'Excellent' cut, the highest cut grading a diamond can receive, and exclusively GIA-certified.

 

Learn more about our lab diamonds.

All of our sample videos closely match the diamond it represents in color, shape, size, and scale.

 

Each diamond comes with a unique GIA Certificate. You can click the GIA Certificate link to view the exact specifications and grading of the stone you are viewing.

 

All of our diamonds are carefully curated within strict aesthetic parameters to ensure that our stones have identical shapes and facets from one diamond to the next.

Every diamond is unique and we hand-select only the most desirable stones. Clarity refers to the absence of inclusions and blemishes in a diamond. Visit our blog post to learn more about the 4Cs of diamonds.

 

In our diamond feed, we exclusively offer GIA graded VS+ lab grown diamonds.

 

Learn more about our lab diamonds.

Rings

Total carat weight represents the total weight of all the diamonds set within the ring.

Diamond weights are approximate and will range slightly based on your ring size and/or the unique cut and shape of your specific eternity band. We strive to match each stone perfectly.

Earrings

Total carat weight represents the weight of the (2*) center stones plus the total diamond pavé used within the design.

Diamond pavé weights are approximate and will range slightly based on your ring size and/or the unique cut and shape of your specific center stone.

Each center stone diamond selected for our earrings is unique and hand cut. In order to meet our highest standards of diamond curation, you may receive a center stone diamond that carries a little extra carat weight. Center stones may fluctuate up to .05 carats more. Any fluctuations will always be ABOVE your selected carat weight, never under. For example, if you select .70 carats for your center stone, your stone will be anywhere between .70 to .75 carats.

*all earrings (unless specified) come in a set of two

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