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Dec 8th, 2021
In the fine jewelry world, lab grown diamonds are a piping-hot topic right now — and they likely will be for years to come, thanks to modern technologies that are always improving and perspectives that are always evolving.
Yet, despite the fact that both fine jewelers and consumers are embracing the concept of lab-created diamonds more and more, there is still uncertainty on how open shoppers really are when it comes to purchasing jewelry or an engagement ring with a lab grown diamond.
At Jean Dousset, we were particularly curious about what preconceived notions or information shapes the way consumers think about lab diamonds. Do lab diamonds align with their personal values? Do customers prefer natural diamonds because they lack knowledge about lab-created ones? Are they well-informed and still prefer natural diamonds? What do consumers think about owning a lab grown diamond engagement ring?
Eager to answer these questions and plenty of others, our team set out to pick the brains of 400 Jean Dousset email subscribers who had never purchased our jewelry before. With their voluntary participation, we gained valuable insight into how today’s shoppers think about lab grown diamonds when it comes to their engagement rings in jewelry, in relation to their personal values, budgets, and style preferences and what they shared with us might surprise you.
How many carats is considered “normal” for an engagement ring?
One of the most common questions engagement ring shoppers quietly ask themselves when hunting for their sparkler is, how many carats is considered “normal”? Somehow, everyone — a random salesperson, a great auntie, a mother, a recently married girlfriend — has a different response to this age-old Q. According to Brides, “In the United States, for example, the national average for an engagement ring is around one carat.”
What do consumers say their ideal carat weight is when it comes to their own engagement ring?
That said, our survey tells a different story of what consumers hope for when it comes to the size of their diamond engagement ring, compared to the carat size their budget would afford on average. 65% percent of our survey participants said their “ideal carat weight” for an engagement ring falls between 1 and 3 carats, while 49% of respondents said their ring budget caps at $10,000.
How popular are lab grown diamonds?
If you’ve stumbled on this article and still feel you have a lot to learn about lab diamonds, we recommend reading our What To Know About Lab Grown Diamonds story for the basics. Don’t worry though, you’re not alone: 33% of our survey respondents said they only were somewhat familiar with lab diamonds, and 23% said they were not familiar with lab diamonds at all.
But, if you’re like the 17% of survey participants who said they are “very familiar” with lab diamonds, then let’s mine right into these numbers.
At Jean Dousset, we handcraft jewelry with both natural and lab-created diamonds. Our bespoke collection exclusively features natural, mined diamonds, while our curated Oui by Jean Dousset collection of accessible luxury diamond jewelry features lab grown diamond center stones on all engagement rings and jewelry designs.
What do consumers say the most compelling aspect is of a lab grown diamond?
Here, one of the key phrases is “accessible” — in fact, our survey revealed that 46% percent of respondents said the lower price point of lab grown as compared to natural diamonds was the most alluring aspect of a lab diamond engagement ring. This makes sense, considering lab grown diamonds average 30% less than a comparable natural, mined diamond.
However, beyond affordability, our survey participants cited other reasons to purchase a lab diamond ring, including sustainability and ethical practices.
Oh, and lab grown lovers, rejoice! Your team is about to get bigger, because over half of our survey’s respondents said they would consider purchasing a lab grown ring. There were some natural diamond sticklers, though — 17% of participants would not consider lab diamonds at all.
When attempting to answer the question, what do consumers think of lab grown diamonds, Jean Dousset discovered the majority of consumers are open to lab created diamond engagement rings, or are looking for more information on the stones in order to make a decision. Education, transparency, and trust in quality will be paramount for the lab diamond space. Founder and designer of his namesake jewelry lines, Jean Dousset says: “A lab diamond offers the same visual experience with none of the compromise.” Dousset goes on to say when it comes to making the choice between lab diamonds or natural, “Our goal is to empower our clients by encouraging them to look into all the different choices that are available today.”
Stay tuned for new designs, diamond cuts & more!
Not every statement is meant for all to see. Our personal sentiments make the most beautiful rings even more special.
Exclusive to Jean Dousset designs, the Signature Stone® is a secret “hidden stone” placed under the center stone, visible only to those you choose to share it with.
You can select from a variety of diamonds and gemstones in different colors to see how they would look in your ring.
Add a personal sentiment to remember forever with a complimentary engraving on your new Oui by Jean Dousset ring. Choose up to 20 characters that mean something special so you can cherish them forever.
Example of a personal engraving
Carat weight represents the weight of your diamond center stone. Visit our blog post to learn more about the 4Cs of diamonds.
We have strict criteria for diamond selection. Every lab grown diamond center stone we source for our Oui engagement rings is hand-selected and GIA graded.
Our mission at Oui is to merge outstanding craftsmanship with ideas that put you first—so our pricing reflects an inclusive cost for both a lab grown diamond and its ring setting to simplify your experience.
GIA’s color-grading scale for diamonds is the industry standard. The scale begins with the letter D, representing colorless, and continues with increasing presence of color to the letter Z. Visit our blog post to learn more about the 4Cs of diamonds.
Our lab grown diamond center stones are exclusively colorless to nearly colorless (D-H color on GIA's color-grading scale).
The cut of a diamond is what delivers its light and brilliance. The GIA evaluates a diamond's brightness, fire, scintillation, weight ratio, durability, polish, and symmetry to arrive at a diamond's cut grade. Visit our blog post to learn more about the 4Cs of diamonds.
Our lab grown diamonds are 'Excellent' cut, the highest cut grading a diamond can receive, and exclusively GIA-certified.
All of our sample videos closely match the diamond it represents in color, shape, size, and scale.
Each diamond comes with a unique GIA Certificate. You can click the GIA Certificate link to view the exact specifications and grading of the stone you are viewing.
All of our diamonds are carefully curated within strict aesthetic parameters to ensure that our stones have identical shapes and facets from one diamond to the next.
Every diamond is unique and we hand-select only the most desirable stones. Clarity refers to the absence of inclusions and blemishes in a diamond. Visit our blog post to learn more about the 4Cs of diamonds.
In our diamond feed, we exclusively offer GIA graded VS+ lab grown diamonds.
Total carat weight represents the total weight of all the diamonds set within the ring.
Diamond weights are approximate and will range slightly based on your ring size and/or the unique cut and shape of your specific eternity band. We strive to match each stone perfectly.
Total carat weight represents the weight of the (2*) center stones plus the total diamond pavé used within the design.
Diamond pavé weights are approximate and will range slightly based on your ring size and/or the unique cut and shape of your specific center stone.
Each center stone diamond selected for our earrings is unique and hand cut. In order to meet our highest standards of diamond curation, you may receive a center stone diamond that carries a little extra carat weight. Center stones may fluctuate up to .05 carats more. Any fluctuations will always be ABOVE your selected carat weight, never under. For example, if you select .70 carats for your center stone, your stone will be anywhere between .70 to .75 carats.
*all earrings (unless specified) come in a set of two
© Jean Dousset 2022